We started TWO12 after experiencing first hand the pain of not having liquidity for the private companies we started or worked for. After sinking years of sweat equity into companies and generating significant amounts of paper wealth we had no way of cashing in when we needed it most. Or worse, we witnessed the value of our equity vanish overnight.
Looking around the startup ecosystem we spotted dozens, hundreds, thousands of entrepreneurs that were in the same boat. Founders repeatedly risk their most scarce asset, time, and yet very rarely garner the reward of an IPO or acquisition.
We started TWO12 to solve this problem and generate liquidity for the venture ecosystem.
Exchange and marketplaces do not adequately solve the venture liquidity problem at scale. Auctions hold the key to unlocking untold riches for our ecosystem.
Moving cap tables off of spreadsheets is an important first step in achieving our long term mission. We found current solutions to be too expensive, poorly designed, and lacking key features. We believed we could deliver a better and cheaper solution, on a fraction of the budget, and we have.
New companies propel the world forward at a faster rate. ‘We’ (society) will collectively benefit if it is easier to start, work for, invest in, and profit off of private companies.
At TWO12 our mission is to expand the size of the venture ecosystem. We will accomplish this by reducing costs, saving time, and increasing liquidity.
If you’re reading this, we hope you join us on this journey.
-Dustin Byington & Rajesh Gopi