During my recent conversations with multiple early stage fund managers, we exchanged some of the 'expensive...

Consider a startup with co-founders that have a  40%, 30%, 15%, 15% split at formation.

Telling a good story is paramount to getting people to join you on your startup journey. Similar to how the...

We interviewed over 500 startup founders as part of TWO12's cap table customer discovery. We found that most of...