Recently Apple announced that they will be conducting a 4 way split of their stock.
Continue ReadingConsider a startup with co-founders that have a 40%, 30%, 15%, 15% split at formation.
Continue ReadingTelling a good story is paramount to getting people to join you on your startup journey. Similar to how the...
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We interviewed over 500 startup founders as part of TWO12's cap table customer discovery. We found that most of...
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